Feb 114 minMarketing mistake 9: Not investing in marketing partnershipsMarketing partnerships with other businesses for is an easy way to increase your reach.
Jan 283 minMarketing mistake 8: Not saying what customers want to hearAre you making the mistake of only talking about yourself? What customers want to hear is how you can help them.
Jan 214 minMarketing mistake 7: Not having a 360 degree digital marketing approachWorking with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.
Jan 145 minMarketing mistake 6: Not knowing the important digital marketing KPIsFor marketing to be successful, you have to focus on the correct digital marketing KPIs.
Dec 17, 20214 minMarketing mistake 5: Not having a long-term digital marketing strategyGiving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.
Dec 10, 20215 minMarketing mistake 4: Not having a customer persona for your businessCreating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.
Dec 3, 20214 minMarketing mistake 3: Are you getting enough marketing conversions for your budget?How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.
Nov 26, 20214 minMarketing mistake 2: Not having a marketing budget for a small businessNot having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.
Nov 19, 20214 minMarketing mistake 1: Difference between sales and marketingIt is important to grasp the difference between sales and marketing as they are not the same.
Nov 12, 20214 minHow to market your business as a first-time entrepreneurI’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.