Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.

For marketing to be successful, you have to focus on the correct digital marketing KPIs.

Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.

Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.

How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.

Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.

It is important to grasp the difference between sales and marketing as they are not the same.

I’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.