Season 5

Marketing mistake 9: Not investing in marketing partnerships

Marketing partnerships with other businesses for is an easy way to increase your reach.

Marketing mistake 8: Not saying what customers want to hear

Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them.

Marketing mistake 7: Not having a 360 degree digital marketing approach

Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.

Marketing mistake 6: Not knowing the important digital marketing KPIs

For marketing to be successful, you have to focus on the correct digital marketing KPIs.

Marketing mistake 5: Not having a long-term digital marketing strategy

Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.

Marketing mistake 4: Not having a customer persona for your business

Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.

Marketing mistake 3: Are you getting enough marketing conversions for your budget?

How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.

Marketing mistake 2: Not having a marketing budget for a small business

Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.

Marketing mistake 1: Difference between sales and marketing

It is important to grasp the difference between sales and marketing as they are not the same.

How to market your business as a first-time entrepreneur

I’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.