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Personal branding on LinkedIn: 10 Mistakes to Avoid



Personal branding is essential for success, especially for today's leaders, CEOs, and startup owners. As the professional world becomes more digital, the way you present yourself online becomes more important than ever. While most brands focus on other social media platforms, we are here to highlight how LinkedIn is the go-to platform for personal branding. Let us understand how knowing how to use the networking platform effectively is critical to your success.


At 26TechServices, we are committed to assisting small business owners and CEOs in enhancing their LinkedIn personal brand. We assist you in developing an effective LinkedIn profile that highlights your skills and accomplishments, establishes a strong network of contacts, and distinguishes your profile from the crowd. We understand the significance of developing an effective personal brand and are here to advise you on the steps to take and the pitfalls to avoid while developing your personal branding strategy.


Benefits of Personal Branding on LinkedIn


Personal branding is the key to success in today's digital world. LinkedIn is the ideal platform for showcasing your skills, achievements, and knowledge in order to improve your professional reputation and expand your network. In fact, LinkedIn has been a busy bee in Q1 and Q2 of this year, releasing a number of new features and making changes all over the place. You can build relationships, increase visibility, and establish yourself as an expert in your industry by strategically leveraging your LinkedIn profile.


LinkedIn personal branding can be a valuable asset to your career. It allows you to attract the attention of potential clients, investors, and partners when done correctly. It also enables you to connect with thought leaders and influencers in your field. Finally, it allows you to highlight your accomplishments and set yourself apart from your competitors.



10 Mistakes to Avoid When Building a Personal Brand on LinkedIn

Well, creating a personal brand on LinkedIn is not easy. When creating your profile and engaging with your network, there are numerous pitfalls to avoid. Here are 10 mistakes to avoid when building a personal brand on LinkedIn to help you succeed.


  • Not Optimizing Your Profile

Many people seem to miss important profile elements such as a professional headshot, a unique and professional headline, and a compelling summary. It is critical to ensure that your profile is search and discovery optimised. Use keywords, write an interesting headline, and take advantage of all the features available at your fingertips.


  • Not having a Professional Profile Photo

It is essential to choose a professional-looking photo that sends a positive message about who you are. Your profile picture should be professional and reflective of your brand. Note: Use a recent photo rather than a selfie.


  • Not Creating a Unique and Professional Headline

Your headline should capture people's attention and help you stand out from the crowd. Your headline should be clear and concise, emphasising your expertise and achievements.


  • Not Writing a Compelling Summary

Your summary should be impressive and provide enough information to heighten people's interest in learning more about you. Your summary should be interesting and provide enough information to stir up people's curiosity in following you.


  • Not Leveraging Your Connections

LinkedIn commonly fosters connections by leveraging your contact lists and other associated means. Building a strong network requires connecting with people in your industry and leveraging those connections.


  • Not Showcasing Your Accomplishments

Don't be afraid to tell the world about your achievements. Highlight awards, certifications, and other accomplishments in the "Accomplishments" section.


  • Not Engaging with Your Network

Connecting and engaging with your network is critical for relationship building. Share content, post updates, and leave comments on others' posts.


  • Not Creating a Consistent Brand Image

Your personal brand, including LinkedIn, should be consistent across all platforms. Check that your profile, posts, and interactions are all consistent with your brand.


  • Not Growing Your Network

Growing your network is essential for increasing your influence and reach. Connect with others who share your interests and add value to their professional life.


  • Not Keeping Your Profile Updated

Your profile should be updated on a regular basis to keep it fresh and engaging. It's critical to keep your profile up to date so that you're always displaying the most relevant information.


By avoiding these 10 LinkedIn personal branding mistakes, you can create an effective profile that will set you apart from the crowd and help you build a strong network of contacts.



Building a successful LinkedIn personal brand takes time and effort, but it is definitely worth it. The key is to avoid the common mistakes we've discussed above and to place more emphasis on creating an unique, professional, and consistent profile.


Final Tips for Success


Understanding the best practises for personal branding on LinkedIn is very important to achieve success. Here are some final pointers to get you started:


• Use keywords in your profile to optimize your visibility.


• Make sure to connect with influencers and thought leaders in your field.


• Leverage relevant industry groups to grow your network and access new opportunities.


• Regularly share content that is relevant to your field and interests.


• Make sure to update your profile regularly to showcase your most relevant accomplishments.


How Can 26TechServices Help Small Business Owners and CEOs Enhance Their Personal Brand on LinkedIn?


At 26TechServices, we specialise in assisting small business owners and CEOs to improve their LinkedIn personal brand. Our experienced professionals will work with you to optimise your profile, write a compelling summary, leverage your connections, showcase your accomplishments, engage with your network, create a consistent brand image, grow your network, and keep your profile updated. Our main expertise revolves around building an effective strategy and creating influential content for your niche.


By leveraging our expertise, you can build a strong personal brand on LinkedIn that will help you achieve your goals and succeed. Contact us today to learn more about how we can help you improve your LinkedIn personal brand.




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