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Automotive Market Entry
Helping an engineering services company make the right first impression at TAGMA 2026, India's leading automotive tooling and manufacturing event, and enter the market with credibility among the decision-makers that matter.
19
Qualified Leads
The Challenge
As the Indian entity of a German automotive tooling technology company, our engineering services client needed to establish its own identity while maintaining alignment with its global brand. The team also needed a structured approach to engage visitors, capture leads, and maximise the value of its first major industry event
Our Approach
Help our client enter the Indian automotive market with confidence by creating a strong brand presence, preparing the sales team for meaningful conversations, and building a structured lead generation process that extended beyond the exhibition itself
Brand presence
Establish a credible identity in the Indian automotive ecosystem.
Sales readiness
Prepare the team for meaningful, consultative conversations.
Lead generation
Build a structured process extending beyond the event itself.
What We Delivered
We worked closely with the client to ensure every customer interaction reflected the same brand story.
Brand & Messaging
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Strategy workshop to align messaging and positioning.
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Brochures, banners, and supporting marketing collateral.
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Consistent brand message across every customer touchpoint.
Sales & Leads Process
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Trained the stall team on pitching, consultative selling, and objection handling.
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Developed conversation scripts and a lead capture process.
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Planned and executed pre-event and post-event social media communication.
Our Objectives
Strategy First
We aligned the leadership team around a single event objective before any marketing assets were created.
Consistent Communication
Every brochure, banner, handout, and conversation reflected one clear brand message.
Sales Enablement
The exhibition team was trained to confidently engage visitors, ask the right questions, and guide conversations towards meaningful next steps
Structured Lead Management
Every interaction was captured through a defined process, making post-event follow-up organised and measurable.
Beyond The Exhibition
The event wasn't treated as a one-day activity. We created anticipation through social media before TAGMA and continued the momentum afterwards by showcasing outcomes and reinforcing our client's market presence.
The Result
The exhibition generated qualified conversations with OEMs and Tier 1 suppliers across the Indian automotive industry. The quality of execution was personally recognised by our client’s CEO, while post-event feedback from global leadership confirmed that our client had successfully established visibility among the right audience.
Qualified conversations
Engaged OEMs and Tier 1 suppliers across the Indian automotive industry.
CEO recognition
Quality of execution personally recognised by the CEO.
Global Leadership Approval
Post-event feedback confirmed successful visibility among the right audience.
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