Case Studies

As a digital marketing strategist, my team and I have worked on several customised marketing solutions for different categories of businesses.

How we helped a kid's product brand achieve business growth

The founder wanted the social media accounts managed, with the ultimate aim of increasing sales.

We worked to improve the reach and website clicks from her Instagram account. In addition, we also helped her identify her USP, resulting in improved product descriptions. 

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This resulted in increased reach on social media and sales.

How we introduced email marketing for a kid's service brand

The company wanted to increase their engagement and brand awareness. 

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We decided to use email marketing as the tool to achieve the objective. We created the content pillars of the newsletter, along with a strategy to distribute it on multiple channels. 

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Now, the company has a regular following of their newsletter across those channels.

How we launched Facebook ads for an offline business

The offline business was exploring online lead generation for the first time. They wanted to run Facebook ads to collect leads.

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We helped to convert their customer travel preferences into a Facebook ad campaign. From the creative to the weekly optimization, we provided end-to-end support for the ads for 8 months. 

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The company built a database of affordable leads to nurture further.

How I readied a startup for launch

The early-stage startup wanted specific marketing support to get ready for launch.

I understood their requirements for the marketing videos and managed the project end-to-end. I created their website architecture and content and took it live when they launched.

This helped the startup to achieve it's launch timeline.

How I improved the business offerings for a holistic wellness expert

The wellness expert needed marketing guidance on social media posts and which workshops to prioritise.

I understood her page insights and recommended improvements. In addition, I helped her identify her niche and market demand.

This resulted in the optimisation of her social media pages and the workshops that she offered.

The business wanted help in getting new leads and creating an engagement strategy for them.

I optimised the checkout process of the site to collect leads and created an email marketing strategy.

How I increased quality leads by 146% for a classroom based training centre.

The objective was to make people aware of the Colonel’s Academy and collect leads. The academy was owned by an individual, hence, the budget was a constraint.

With an affordable spend of ₹1,000, I collected high-quality leads, 44% of whom wanted to enrol.

How I increased awareness and sales channels for an NGO

The objective was to advertise the products and sell them to generate funds for projects.

I initiated strategic partnerships with other businesses and researched relevant e-commerce platforms.

The objective was to nudge the existing leads towards purchasing a subscription.

Spending only ₹850 per month, I generated 8% ROI on the sales.