Media Coverage

Our founder, Pallavi Tyagi, recently addressed a common question during “The Marketing Blueprint” workshop for 35+ startups at IIM Mumbai, is a customer persona exercise relevant for B2B companies?

She highlighted that customer personas are crucial in B2B not to define a “sector,” but to identify the individual whose day-to-day life improves when your solution works, enabling more focused and effective marketing.

Our founder, Pallavi Tyagi, has been named a “Fabulous Marketer” at the 12th Edition of the World Marketing Congress (WMC) 2025 in Mumbai.

This recognition celebrates the impact of her work over the past year and reinforces 26Tech’s mission to bring leadership-level marketing support to bootstrapped businesses, early-stage startups, and MSMEs, helping them drive real, tangible growth.

Our founder, Pallavi Tyagi, recently achieved a milestone she had set for herself back in 2021 to teach at an educational institution.

She was invited as a visiting faculty at the Goa Institute of Management (GIM) by Mauli Soni, where she taught Service Marketing through practical, real-world case studies from 26Tech and shared insights on building a non-legacy business with a lean marketing approach.

Our founder, Pallavi Tyagi, led a session for the Innovation Mission Punjab's Fail Fast workshop, titled "Chiseling a Crisp Story," for Cohort 4 startups.

The session covered:

• Crafting compelling brand narratives

• Connecting stories with the right audience

• Strengthening brand presence through content and social media

• Developing essential brand guidelines for lasting impact

Our founder, Pallavi Tyagi, recently joined an incredible panel of women marketing leaders at the Goa Institute of Management (GIM), in an event hosted by the Mecca Marketing Club.

She brought in the bootstrapped B2B services perspective sharing honest, practical insights on how marketing in the B2B space is a different ball game from B2C products.

Our founder received the prestigious Punjab Woman Leaders Award from the World Women Leadership Congress for her work in promoting gender diversity, equality, and empowerment. This honour is a testament to her dedication, and she remains committed to making a positive impact.

Our founder joined Nikhil Kumar in a discussion on content marketing for startups. They explored its importance, navigating changes, and creating engaging content.  Check out the video for valuable insights.

Uncover marketing success with The Business Queen podcast! This episode explores essential do's and don'ts for businesses, offering valuable strategies to avoid pitfalls and navigate the digital landscape. Hosted by Ishleen Kaur, empowering women entrepreneurs.

Our founder’s full interview is available here.

Our founder was invited for a fantastic interview with HEN (Her Entrepreneurial Network), where she shared her marketing journey. It was a great opportunity to reflect on how far she has come since starting 26Tech and to discuss the challenges faced along the way.

Engineer and author Neil Thompson delves into the topic of public speaking for STEM professionals. Whether you're a novice or a proficient public speaker, there's something for everyone. Our founder’s story with engineering and public speaking can be found here.

REALWMXN produces weekly podcast episodes and short-form readings featuring the stories of women. They focus on the true untold stories all around us and highlight the experiences of diverse individuals from communities worldwide. Our founder’s story  can be found here.

Ads Assembly podcast shares business growth hacks and techniques for scaling a business on digital platforms. It also features insights from experts in the digital business space.

Our founder’s conversation on this podcast can be found here.