Unboxing Entrepreneurship- Building a personal brand as an entrepreneur.
A strong personal brand will help you build trust with your customers and clients and make you more attractive to potential investors.
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- Jul 29
- 2 min
Unboxing Entrepreneurship- Monetising your business
Monetising your business is one of the most important tasks you need to do as a business owner.
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- Jul 22
- 1 min
Unboxing Entrepreneurship- Growing through influencer marketing.
Diksha shares how she uses influencer marketing and Instagram to increase her credibility!
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- Jul 14
- 2 min
Unboxing Entrepreneurship- Growing through partnerships
Entrepreneurs are people who are willing to take risks for their business idea. They have an idea for a new product or service and they want
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- May 27
- 3 min
Setting goals as a Small Business - The Why and How!
You may start your business because you're passionate, but that vision can quickly turn into a nightmare if you don’t have any direction.
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- May 20
- 4 min
Factors to Consider while Switching Marketing from Offline to Online
Switching marketing from offline to online? There are many factors to consider but it gets easier if you know your audience inside-out.
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- May 13
- 3 min
How to Approach Marketing for a Niche Audience?
The trait of a successful business serving a niche audience is being a specialist that caters to a specific group of people.
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- May 6
- 4 min
What are the different stages of customer awareness for a Business?
Customer awareness is a crucial concept for any business. Let’s look at the different stages of customer awareness you need to know.
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- Apr 29
- 3 min
How to Market your product or service when your Buyers are not the Users?
When the buyers and users are not the same, the key is to find a strategy to keep a balance between both parties and keep them aligned!
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- Apr 22
- 4 min
5 Reasons Why Seeking Customer Feedback is Important for a Small Business
Let’s dive deep into what happens when you start validating the viability of your product or service through customer feedback.
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- Apr 15
- 3 min
Why WhatsApp Marketing is a boon for Small Businesses?
A quick and handy communication tool is a must to have for communication & transactions with your audience.
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- Apr 8
- 3 min
What is a USP and why every Entrepreneur MUST have one?
If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the
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- Apr 1
- 4 min
Entrepreneurial Marketing – Everything you need to know!
Entrepreneurs are driven by their vision, the strong desire to attain something. Let's see things they do differently to keep going.
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- Feb 11
- 4 min
Marketing mistake 9: Not investing in marketing partnerships
Marketing partnerships with other businesses for is an easy way to increase your reach.
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- Jan 28
- 3 min
Marketing mistake 8: Not saying what customers want to hear
Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them.
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- Jan 21
- 4 min
Marketing mistake 7: Not having a 360 degree digital marketing approach
Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.
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- Jan 14
- 5 min
Marketing mistake 6: Not knowing the important digital marketing KPIs
For marketing to be successful, you have to focus on the correct digital marketing KPIs.
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- Dec 17, 2021
- 4 min
Marketing mistake 5: Not having a long-term digital marketing strategy
Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.
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- Dec 10, 2021
- 5 min
Marketing mistake 4: Not having a customer persona for your business
Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.
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- Dec 3, 2021
- 4 min
Marketing mistake 3: Are you getting enough marketing conversions for your budget?
How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.
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