The trait of a successful business serving a niche audience is being a specialist that caters to a specific group of people.

Customer awareness is a crucial concept for any business. Let’s look at the different stages of customer awareness you need to know.

When the buyers and users are not the same, the key is to find a strategy to keep a balance between both parties and keep them aligned!

Let’s dive deep into what happens when you start validating the viability of your product or service through customer feedback.

A quick and handy communication tool is a must to have for communication & transactions with your audience.

If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the

Entrepreneurs are driven by their vision, the strong desire to attain something. Let's see things they do differently to keep going.

Marketing partnerships with other businesses for is an easy way to increase your reach.

Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them.

Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.

For marketing to be successful, you have to focus on the correct digital marketing KPIs.

Giving up on marketing too early can be fatal for your business. Invest in a long-term digital marketing strategy.

Creating customer personas for your company is incredibly valuable and will help you create targeted marketing pitches.

How many marketing conversions can you expect for your budget? Know the benchmark in order to plan an effective campaign.

Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.

It is important to grasp the difference between sales and marketing as they are not the same.

I’ll be sharing the learning from my entrepreneurship journey so that you understand how to market your business.

LinkedIn is a great tool to make professional connections. But have you tried cold outreach through LinkedIn?

Email is an easy way to reach out to new prospects. But sending a cold email to someone can require a little practice.

Here are my tips to plan your paid social network marketing properly.