Your LinkedIn Profile: The Foundation for Personal Branding

LinkedIn has evolved beyond just a resume platform; it's now your digital handshake, your professional billboard, and a powerful engine for personal branding. At 26Tech, we see your LinkedIn Profile as the cornerstone of your professional identity. We constantly see new features designed to help you showcase your skills, motivations, and unique story. If you haven't given your profile a good look recently, you might be surprised by the new opportunities waiting to boost your personal brand.

Why Founders Must Optimise Their LinkedIn Profile

As a founder, your LinkedIn profile isn't just a formality – it's a strategic asset. An optimised profile means every section is thoughtfully completed, clearly communicating who you are, what you do, and where your expertise lies. This isn't about vanity; it's about visibility and credibility. A well-crafted profile helps you rank higher in LinkedIn searches, making it easier for the right people to find you. It also builds immediate trust with potential connections, investors, and clients. In essence, it tells your story effectively and helps others understand your value proposition even before you've had a conversation.

How to Stand Out on a Crowded LinkedIn Feed

The LinkedIn feed can feel like a bustling marketplace. To make your content truly pop and grab attention, here's what you need to do:

• Use Carousels: These interactive posts grab eyeballs and encourage people to swipe through, increasing engagement with your message.

• Join the Conversation: Don't just post and leave. Actively comment on other people's posts and reply to DMs. Your visibility grows with your activity.

• Be Consistent: Show up regularly. Your network needs consistent reminders of your presence and expertise.

• Share Your Story: Facts inform, but stories resonate. People connect with emotions and remember how you made them feel. Let your journey shine through.

• Add Value: Offer practical tips, share insights, or recount lessons learned from your entrepreneurial journey. Give your audience a compelling reason to stop scrolling and engage.

5 Ways to Boost Your Personal Brand on LinkedIn

Building a strong personal brand on LinkedIn doesn't have to be complicated. Start with these five straightforward steps:

1. Optimise Your Profile: Ensure every section is complete, compelling, and consistent with your brand message.

2. Find Your Ideal Audience: Understand who you want to reach and tailor your content to their needs and interests.

3. Post Valuable Content: Share insights, advice, and stories that genuinely help or inspire your network.

4. Engage with Your Network: Like, comment, and share posts from others. Build genuine connections.

5. Show Your Personality: Don't be a robot! Let your authentic self come through. Personal branding isn't about perfection; it's about authenticity and being visible.

Check out our founder Tarini's insights on building your brand on LinkedIn here:

Top 5 Best Practices for a Better LinkedIn Profile in 2025

LinkedIn is your ultimate visibility tool as a founder. It's how you build trust, establish authority, and ultimately, grow your venture. Here are five best practices to ensure your profile is top-notch in 2025.

Profile Picture

Your profile picture is your digital first impression. Choose a photo that accurately represents you. It should be a clear, close-up shot of your face. While professional, aim for an approachable look, and don't forget to smile with your eyes – it makes you seem more friendly and open.

About Section

Think of your "About" section as your personal narrative. Instead of just listing your achievements, talk about why your work matters and the impact you aim to create. People connect with stories and purpose, not just job titles. Make it compelling and authentic.

Skills & Credentials

Be strategic with your skills. List only the most relevant skills that align with your current goals and expertise. Back them up by adding any certifications or licenses you hold, and where possible, quantify your results. A focused and evidence-backed skills section enhances your credibility.

Share Your Work

Showcase what makes you unique. Add projects you've worked on, publications you've contributed to, or even successful side hustles. This section demonstrates your capabilities, highlights your distinct contributions, and gives people compelling reasons to collaborate with you. way.

Need help rewriting your profile?

At 26Tech, we specialise in helping leaders, founders, and professionals like you truly shine on LinkedIn. We take a strategic, data-driven approach to craft profiles that not only look good but also deliver results. Don't let your LinkedIn Profile be an afterthought.

Schedule a free call today to discover how 26Tech can elevate your personal brand and open new doors for your startup. Hear from our successful clients in our case studies!

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