Achieving Full Enrolment for Our Client’s Flagship Course

The Confident Communicator aimed for 30 signups for their flagship communication course.
We delivered a multi-channel strategy that exceeded expectations.

30

Target Signups

Initial enrolment goal

33

Achieved Signups

Final enrolment delivered

110%

Target Performance

Exceeded target by 10%

Strategic Approach

We implemented a multi-channel strategy to keep them visible across all major parent touchpoints. The objective was guiding parents from awareness to enrolment.

Awareness

Interest

Enrolment

Reach parents where they are

Build trust through content

Convert interest into signups

Lead Generation Campaign

We launched a campaign inviting parents to speak directly with the founder. Parents could discuss specific communication problems their child was experiencing.

Campaign Channels

The campaign was amplified through organic social media posts, Meta ads, and Google ads.

Our Role

Strategising across organic and paid channels
Crafting campaign content
Setting up tech stack for lead capture

Personal Branding Strategy

To strengthen trust and visibility, we conceptualised a Facebook-first weekly video series. This was tailored to the platform where their audience was most active.

Community leadership

Positioned founders as leaders of a community for modern parents.

Teaching approach

Reflected the teaching approach used in their courses.

Expert network

Helped founders build a network of parenting experts.

12K

People reached across all platforms in 12 months

Course Listings and Events

To widen the reach of each batch, we posted course calendars and batch details strategically. We also created Facebook events for each batch.

Multiple Listing Platforms

Posted across various listing platforms and parent communities.

Facebook Events

Tapped into organic event visibility for each batch.

Content and Operations Support

We built consistent touchpoints across channels. Messaging was crafted for organic social media, ads, WhatsApp broadcasts, and newsletters.

Multi-Channel Messaging

Tech Stack
Setup

Organic social media content
Paid advertising copy
WhatsApp broadcasts
Email newsletters

We set up systems for registrations, follow-ups, forms, and communication flows.

Results That Exceeded Expectations

The structured, multi-channel system helped fill all available seats. It created a reliable framework that can be replicated for future course enrolment cycles.

Target

30 signups

Achieved

33 signups

Performance

110% of target

Key Takeaway

Strong sales outcomes for Education Programmes come from a combination of strategic elements working together.

01

Performance Advertising

Targeted ads on Meta and Google platforms.

02

Organic Trust-Building

Weekly video series and social media presence.

03

Direct Engagement

WhatsApp and newsletters for personal connection.