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Marketing Direction- 17th May

Did you know that using segmented email campaigns can boost revenue by up to 760% compared to non-segmented ones? That's a big difference! But what exactly is email segmentation, and how can it improve your marketing?

What is Email Segmentation?

Imagine running a clothing store. You wouldn't show the same outfit to every customer, right? You'd personalise your approach based on each person's preferences.

The same principle applies to email marketing! Sending generic emails to everyone can lead to low engagement and people unsubscribing. That's why email segmentation is crucial.

Email segmentation means splitting your email list into smaller groups with similar interests. This helps you send targeted emails that resonate better with your audience.

Here are some benefits of segmenting your email list:

  • Increased Engagement: People are more likely to open and click on emails that interest them.

  • Improved Conversion Rates: Targeted emails are more likely to turn leads into customers.

  • Reduced Unsubscribes: People are less likely to unsubscribe if they receive relevant emails.

Why removing non-opening subscribers boosts your Email Marketing

Ever wondered what to do with subscribers who never open your emails? I regularly remove inactive subscribers from my list, and here's why:

Enhanced Email Deliverability: Inactive subscribers can harm email deliverability. Removing them improves the chances of reaching engaged recipients.

Improved Focus: Why spend resources on uninterested subscribers? Clearing my list lets me focus on nurturing relationships with genuinely interested people.

Improved Performance Metrics: After removing inactive subscribers, my newsletter's open rate increased significantly. A smaller, engaged audience provides clearer insights into campaign performance.

Many businesses struggle to manage marketing, especially with limited resources.

This is where our blog post on scaling your marketing efforts with a fractional CMO can help!

Just like you wouldn't send the same email to everyone, a one-size-fits-all marketing approach might not work well for your business.

A fractional CMO acts like an extension of your team, offering strategic guidance and execution in specific marketing areas, similar to how segmentation tailors your message to specific customer segments.

Ready to learn more? Read our blog:

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