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Marketing Direction- 18 Oct'24

Are you a small business owner struggling to keep up with the latest social media trends? Feeling like you need to follow every new trend to stay relevant? Don’t worry! This newsletter will show you how to stop wasting time and focus only on what works for your business. Read on for simple tips and solutions!

The Problem

Social media is constantly evolving. One day it's all about Reels; the next, it's Twitter threads or the latest TikTok dance. For small business owners, it can feel impossible to keep up. The fear of falling behind or missing the “next big thing” can lead to following too many trends. As a result, your marketing efforts may spread too thin, losing focus and diluting your brand's message.

The real question is: Which trends should you follow? And how can you choose wisely without burning out or wasting resources?

It’s important to recognise that not every trend aligns with your business goals or speaks to your audience.

The Solution

You don’t need to follow every trend to succeed. Here are some easy steps to help you choose wisely:

  • Understand your audience: Focus on the social media platforms your customers use the most.

  • Start small: Pick 1 or 2 trends that align with your brand and test them.

  • Track results: Monitor what’s working and adjust your strategy as needed.

  • Stay authentic: Don’t just follow a trend for the sake of it—make sure it fits your brand’s voice and values.

Need personalised advice? Book a 1:1 consultation with me, and I’ll help you find the right social media strategy.

How Fractional Marketing can help you?

But what if you still find managing social media overwhelming? This is where fractional marketing comes in.

As a fractional marketer, I help businesses like yours create smart strategies without the cost of a full-time hire. We work together to streamline your marketing and focus only on what works—saving you time, energy, and resources.

For more insights on how fractional marketing can help you manage trends, read our blog post: How Fractional Marketing Saves You Time. You’ll find real-world examples and tips that show how you can keep up with trends without losing focus.

If you’re still wondering which social media strategies will work best for your business, check out our YouTube video:



Let’s simplify your social media journey together. Book a consultation now and take the first step toward smarter marketing!

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