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Marketing Direction 19th April '24

Is your marketing strategy OK? Let us help you!

The "Is Pepsi OK?" Campaign

Back in 1988, Pepsi did an interesting ad campaign. They asked people on the street, "Hey, is Pepsi okay?" It might seem like a weird question, but it got everyone talking!

Pepsi was a bit cheaper than Coca-Cola, so they wanted to show people that you didn't have to break the bank for a good drink. The funny ads with real people worked like a charm, and Pepsi sales went way up.

Aspects of Creating Best Marketing Campaigns

The "Is Pepsi OK?" campaign is a great example of what makes marketing work!

  • Simple question, big impact: People remembered it because it was easy to understand.

  • Real people, real talk: Using everyday people made it feel genuine.

  • Pepsi's message fit their brand: They showed they were a fun and affordable option.

  • It all connected: The ad fit with what Pepsi wanted to be known for.

So next time you're making a plan, remember: keep it simple, be real, and connect with your audience.

Engaging with Meaningful Content

Startups face a few uphill battles when it comes to creating those super-shareable marketing campaigns that stick in everyone's mind. They struggle with limited resources, building brand awareness and standing out from the crowd.

This is where a marketer can really help with the growth of the startup. And if you’re worried about the cost of hiring a full-time marketer, we’ve got something for you!

We'd like to share an insightful blog post "Scaling Your Marketing Efforts with a Fractional CMO". This blog explores the concept of fractional marketing and its benefits for early-stage startups.

Intrigued by the potential of fractional marketing to propel your startup's marketing efforts? Explore the concept in-depth and discover its practical applications by chatting with us.

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