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Marketing Navigator - 2 Feb'24

Are you looking for a way to strengthen your customer relationships, boost sales, and maximise your marketing investments? Look no further than email marketing, a powerful tool that has proven to be the most profitable and cost-effective direct marketing channel.

Why you should consider email marketing?

Did you know that, on average, businesses receive a staggering ₹3000 return on every ₹83 invested in email marketing? It's true! This incredible ROI has made email the go-to choice for savvy marketers worldwide.

In fact, as of 2022, 68% of businesses have already embraced the power of email marketing, leveraging its potential to send highly targeted and engaging content directly to their valued contacts.

With such good results, don't you think you should start using email marketing too?

Here are three tips to get started with email marketing:
  1. Build a quality email list: Focus on getting email addresses from individuals who are genuinely interested in your products or services. This ensures that your emails reach people who are likely to engage with your content and potentially convert into customers.

  2. Craft engaging and personalised emails: Create emails that are interesting and relevant to your subscribers. Segment your email list based on preferences or demographics, and tailor your content accordingly. Use catchy subject lines, visually appealing designs, and clear call-to-action buttons to encourage recipients to take action.

  3. Provide valuable content: Instead of focusing solely on sales or promotions, offer content that is valuable and beneficial to your subscribers. This can include informative articles, industry updates, tips, or exclusive offers. By providing value, you establish credibility and build trust, making recipients more likely to engage with your emails.

Implementing these tips will help you build a strong foundation for your email marketing campaign, increasing the chances of success in growing your business.

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