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How to Write The Best LinkedIn Summary to Attract New Leads?

LinkedIn is an excellent resource for networking and connecting with people you want to work with. However, if you aren't using it as a personal branding tool, you are missing out on the opportunity to build a personal brand and connect with like-minded people.

As per a recent survey, only 33% of buyers trust brand messages, while nearly 90% trust product or service recommendations from people they know.

A professional LinkedIn profile allows you to showcase your skills and experience in a way that potential clients can easily understand. This helps them understand what you've done, how long it took you to get there, why they should use your product or service over someone else’s offering, and, most importantly, what value they would gain by associating with you.

Why is LinkedIn important for personal branding?

LinkedIn is an excellent platform for creating a strong personal brand. You can use LinkedIn to control the narrative surrounding your name and establish authority in your industry aka become a LinkedIn influencer. And, because LinkedIn is primarily used by professionals, it carries a lot of weight and boosts your reach among valuable networks.

However, simply having a presence on LinkedIn is not enough if you want to stand out from the crowd. First things first, you need an effective summary to prove your expertise and share your experience. If you don’t brand yourself, then who will? And that’s exactly why you need an impactful LinkedIn profile.

We'll show you how to write the best LinkedIn summary that will help you boost your personal brand in this blog post.

How to write a LinkedIn summary?

In today's professional world, it is essential that you take control of your personal brand and create an effective LinkedIn profile. But how to write an effective LinkedIn summary for entrepreneurs?

In this article, we'll go over the different parts of a successful LinkedIn summary that will make your profile stand out.

  • Share your story

Your LinkedIn profile should tell the story of your professional career. It should accurately reflect who you are, what you do, and what you are interested in. You should update your profile on a regular basis to ensure that it is up to date and highlights your most recent experiences.

  • Start a conversion

When writing your summary, keep in mind that it should be a brief overview of your professional life. It should be interesting and engaging, and it should evoke an emotion or thought in the minds of the readers.

  • Write a catchy headline

When you're writing your LinkedIn summary, it's important to focus on the headline. This is the first element of the summary that appears in search results. So, make sure that the headline is attention-grabbing and showcases what you do.

  • Keep it short

Your summary should be between 200 and 300 words — it should be short, sweet, and to the point. So, don't get too wordy, as you wouldn’t want to sound like a bot. Just hit the highlights and leave them wanting more.

  • Optimize using keywords

One of the most important steps to writing an effective LinkedIn summary is making sure you're using keywords that will help people find your profile. You can do this by adding a few relevant keywords into the first sentence of your summary, which makes it easier for potential employers or clients to find what they're looking for.

  • Highlight accomplishments & skills

Your LinkedIn summary bullet points should be all about highlighting accomplishments and skills that you have gained throughout your professional journey. Let the world know how far you’ve come — you never know how many people you can inspire with your story.

  • Discuss your current job role

Talk about how you are benefiting your current employer. If you're an entrepreneur or leader, then your LinkedIn summary should be similar to a business card — short, concise, talking about your services and leaving an impact.

  • Don’t shy away from showing off your personality

Think about what makes you unique and why someone should read your summary. What can you offer that others can't? What will make them want to learn more about you? This is where highlighting your authentic personality will help you out.

  • State your goals & ambitions

As a leader, you must be capable of communicating your vision and inspiring others to follow you. Your LinkedIn summary is your chance to showcase your managerial skills and give people a taste of what it would be like to work with you.

  • Include a call-to-action

Make it easy for people to get in touch with you by including a call-to-action at the end of your summary. This could be a redirection towards a website or connecting with you on LinkedIn for further discussion.

The best LinkedIn summary examples for leadership

We've compiled a list of some of the best examples to help you create the best LinkedIn summary for leadership. Examine the following Linkedin bio examples to find out what makes them so effective:

1. Storytelling & Sales Copy

This content writer and strategist effectively demonstrates her passions, achievements and expertise in the field.

It is amazing how she has added a personal touch to her bio and summary. This creates a bond between her and the potential clients. Her personal and professional story makes them believe in her hard work, knowledge and acquired skills.

2. Inspirational Message

This founder and media professional shares her stories and struggles in the bio and summary.

The founder opens up with an inspiring quotation. She shows gratitude to her colleagues, and network and subtly shares her achievements and goals.

3. Highlighting achievements & goals

This founder and investor shares his success and showcases his achievement, hustle and futuristic approach.

The founder shares the challenges he faced while building his brand, and inspires everyone to follow their dreams. He closes with his major achievements and a call-to-action that’s clear and impactful.


As the world’s largest professional network with over 610 million members, LinkedIn is a powerful platform for personal branding. If you’re looking to take your career to the next level, you need to keep the key points in mind and write the best LinkedIn summary to attract potential clients.

We, at 26TechServices, can help you leverage LinkedIn for personal branding. 26TechServices will assist you in building an effective LinkedIn personal branding strategy to help you leverage the networking platform for your career. Whether you are a startup founder or an industry leader; this is your chance to take your career to the next level!

Book a 30-minute consultation today!


How can I write a profile summary?

  • Write in the first person and highlight what makes you unique. Mention why someone should hire you or believe in you.

What is the best headline for LinkedIn?

  • Your LinkedIn headline should be clear, compelling and specific. Keep it simple and give readers a reason to connect with you.

How do I grow myself on LinkedIn?

  • You can hire a LinkedIn brand strategist to help you build a personal brand and grow on LinkedIn.

What does a personal brand strategist do?

  • A personal brand strategist can help you grow on LinkedIn in the following ways:

  • Creating and optimizing your LinkedIn profile

  • Developing a personalized LinkedIn strategy

  • Building your professional brand on LinkedIn

  • Connecting with the right people on LinkedIn

  • Engaging with your network on LinkedIn

  • Generating leads and sales on LinkedIn, and more

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